Bring FDA Tobacco Content to Your Website for Free
As the Digital Communication and New Media Director at FDA’s Center for Tobacco Products, I am thrilled to announce the launch of a new content syndication pilot project that provides free tobacco-related web content for use on other websites. This new service helps meet the growing demand for up-to-date, reliable public health web content by empowering FDA stakeholders to add value and depth to their sites by integrating the latest FDA tobacco content. Syndication also furthers FDA’s open government goals by enhancing public collaboration and participation with FDA content.
As a pilot project, we are unveiling this new service with more than 40 web pages of tobacco content available. Over the coming months we will work with stakeholders to make improvements, test functional capabilities and learn from their experiences. We will use these lessons, as well as data from surveys and metrics, to improve the service and inform possible expansion across other FDA health topics.
We’ve already learned a lot from the innovative work the Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention (CDC) have done to advance this technology. Through their efforts they have improved the consistency of health information, reduced content sharing barriers and provided vital information more cheaply and easily. In the last several years, CDC led the use of this technology to foster collaboration and health information sharing, while providing metrics to highlight the success of their syndication efforts. HHS has worked tirelessly to facilitate information sharing within and across agencies, which gave us many insights into how this service is being used in the field.
I am excited to showcase our FDA content syndication services and hope that you will want to learn more about how the technology works, the benefits and how you can get started. For those of you wanting to try content syndication, simply sign up, choose the content you would like to syndicate and copy and paste our web code into your website. Our syndicated content is automatically updated ensuring you always have the latest, most accurate information. It really is that easy—and if you get tripped up, there are tools available to help guide you through the process.
I encourage you to check out our new content syndication hub and let us know what you think. Your feedback and comments will help us improve the site and learn about technical issues that need to be addressed. Please also let us know what FDA tobacco content you would like to syndicate by requesting new pages to be added to the syndication hub. Thank you so much for your time. I am eager to learn from this pilot project and watch our syndication efforts evolve.
Digital Communication and New Media Director,
FDA Center for Tobacco Products